DIANA DREYER
didreyer415@gmail.com
415.713.4550

SUMMARY

Accomplished, results-driven marketing and sales professional with strong background in marketing communications, business planning and development, account management and project management, in graphic communications organizations.  Delivers creative, revenue-producing marketing solutions while demonstrating strong analytical skills and business acumen. Recognized as a trusted and valued business partner, excels at developing and maintaining collaborative relationships with cross-functional teams to achieve mutual business objectives. Key qualifiers include:

  • Marketing/Communications
  • Account Management
  • Business Planning/Development
  • Print Marketing
  • Budget Management
  • Project Management
  • Corporate Sales

EXPERIENCE

Professional Development
2014

Improving skills via personal training, including advanced Microsoft Office, e-mail marketing (MailChimp), website development and blogging in WordPress.

Account Executive
2012 – 2013

ColorGraphics – San Francisco

Commercial printing company

  • Developed new business with cold leads, generating new business with agencies; designers and corporate marketing departments for this major Northern California printer.
  • Secured relationships with key decision makers including business owners, production and purchasing.

Account Executive
2009 – 2011

WOODS LITHOGRAPHICS—Phoenix AZ

Commercial printing company)

  • Introduced company to Bay Area marketplace, generating new sales of $300,000
  • Developed client account base of 75 advertising agencies and corporate creative departments
  • Built relationships with key decision makers, from business owners to production and purchasing
  • Managed projects from inception to delivery, as key liaison between company and client

Creative Services Manager
2008

HAGGIN MARKETING—Mill Valley CA                          

Direct mail, catalogue & collateral marketing company

  • Dedicated to Dell account, coordinated creative development from concept through implementation
  • Directly reported to creative director and senior management
  • Facilitated internal presentations with creative and account team members
  • Working with a staff of 15, kept all projects on track against time-critical deadlines
  • Identified, hired and managed freelance resources

Business Development/Campaign Coordinator
2007

LEUKEMIA & LYMPHOMA SOCIETY—San Francisco

Nonprofit fundraiser to support cure of blood cancers

  • Secured new corporate sponsors; generated $500,000 in fundraising efforts
  • Created publicity for two major campaigns, Nike Women’s Marathon and ‘Light the Night’ walks
  • Developed new database of corporate donors and sponsors for community fundraising events
  • Recruited new participants via community outreach; enlisted more than 800 individuals
  • Planned and hosted special events for donors and sponsors

Project Manager
2004 – 2006

PENTAGRAM DESIGN—San Francisco

International design consultancy

  • Managed major client projects:

Design and installation of a 2,500 square foot museum exhibit for Boudin flagship headquarters
Significant redesign of Sur La Table’s retail catalog
Design and re-launch of a weekly business publication, Red Herring

  • Managed and supported daily activities of design teams, acting as primary client contact
  • Developed and managed budgets and schedules; prepared and reviewed all client billings
  • Identified, hired and managed outside resources such as printers, fabricators and consultants
  • Managed all written communications, including contracts and creative briefs, as client liaison

Account Executive/Business Development
2003

PLANET INK USA—Oakland CA

Offshore printing broker

  • New business development in publishing books, brochures, collateral and specialty printed projects
  • Supervised print projects in Shanghai, China

Account Executive/Business Development
1997 –  2002

POTLATCH CORPORATION—San Francisco

Fortune 500 forest products company, Minnesota Pulp and Paper Division, acquired by SAPPI

  • Grew market share more than10% at competition’s expense
  • Generated new business in technology sector, selling to Cisco Systems and Intel
  • Developed brand awareness and preference for company’s papers, resulting in increased sales
  • Managed major annual “Annual Reports” award events in San Francisco, Portland and Seattle
  • Launched and introduced one of the most popular coated paper grades today, “Potlatch McCoy”
  • Successfully built and managed new customer database

Marketing Communications Manager
1990 -1996

SIMPSON PAPER COMPANY—San Francisco and

Division of Simpson Investment Company, Seattle

  • Grew market share to 30% over competition by increasing brand awareness and customer preference for all Simpson paper grades
  • Conducted market research, national focus groups and competitive analysis
  • Managed $8 million annual marketing budget for16 products, working within corporate cost constraints
  • Directed marketing that included advertising, promotions, packaging, exhibits and publications
  • Negotiated print supplier contracts and controlled project costs
  • Supervised print production—layouts, files, proofs and on press
  • Launched four new products, including the first 100% recycled paper for commercial printin

EDUCATION

Bachelor of Arts, Journalism – University of Nevada at Reno

PROFESSIONAL AFFILIATIONS

Board Member, American Institute of Graphic Arts (AIGA), San Francisco Chapter
Visual Media Alliance, San Francisco

TECHNICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint, Outlook)
MailChimp, WordPress
CRM: JOBZ!, ACT!